Shaping the future of digital sustainability

DIMPACT is a collaborative, science-based initiative and online tool that helps companies in the digital media and publishing industries accurately measure and manage the greenhouse gas emissions associated with delivering digital content to end users, identify emissions hotspots across the digital value chain, and support effective reduction efforts.

DIMPACT is founded and supported by SLR, with research led by the University of Bristol and the web application developed and managed by Quiet Science.

Building on a basic launch design that had been in place for several years, nineteenseventyone worked closely with SLR and Quiet Science to deliver a refreshed brand and simplified UX. Clean, bold modular layouts, clear calls to action, and consistent typography and colour create a more engaging, cohesive, and user-friendly experience.

Produced for SLR Consulting.

A custom Mailchimp newsletter template was also designed, extending the refreshed brand style to email communications. The template uses the same clean, modular layout, clear typography, and colour accents to ensure consistency with the website and improve readability and engagement.