USER EXPERIENCE (UX)
Hammersmith & Fulham Adult Learning
Offering over 500 part-time courses, the Hammersmith & Fulham Adult Learning and Skills service helps adults develop new skills, gain a qualification, find employment, further their careers, and improve their health and wellbeing. However, despite having so much to offer, the previous site was unappealing, dated and difficult to navigate.
Working in collaboration with webigence the aim was to redesign the user experience, improve engagement and conversion and better harmonise the brand within the Hammersmith & Fulham Borough.
Using clear, colour coded signposting and bold, simple design, the site structure and look were completely overhauled from the ground up into a comprehensive, practical and easy to navigate redesign. Natural, people based images were also made a major new feature in order to represent and showcase the diverse, inclusive range of course offered.