BRAND / USER EXPERIENCE (UX)
Media Climate Pact
The Media Climate Pact is a coalition of media companies committed to ensuring that the sector contributes to tackling climate change. The Pact consists of two commitments – one operational (implementing science-based targets on climate to achieve net-zero as close to 2030 as possible), and one focused on content (driving behaviour change towards climate-friendly lifestyles through content).
The Pact is an initiative of the Responsible Media Forum and at launch the signatories included, Channel 4, Informa, ITV, Pearson, Sky and Virgin Media.
A campaign identity was created along with downloadable documents, social media content and microsite UX design aligned to the forum’s established website framework.