Project Description

BRAND / USER EXPERIENCE (UX)

Media Climate Pact

The Media Climate Pact is a coalition of media companies committed to ensuring that the sector contributes to tackling climate change. The Pact consists of two commitments – one operational (implementing science-based targets on climate to achieve net-zero as close to 2030 as possible), and one focused on content (driving behaviour change towards climate-friendly lifestyles through content).

The Pact is an initiative of the Responsible Media Forum and at launch the signatories included, Channel 4, Informa, ITV, Pearson, Sky and Virgin Media.

A campaign identity was created along with downloadable documents, social media content and microsite UX design aligned to the forum’s established website framework.

Media Climate Pact identity
Media Climate Pact ux design
Media Climate Pact collateral