Measuring the impact of media content

The Responsible Media Forum (RMF) is a partnership between 27 leading media companies working together to identify and address the social and environmental challenges facing the sector.

For 2024, nineteenseventyone designed two key reports for the RMF, both of which utilise a bolder brand refresh. The first, Measuring content impacts in the media sector, explores how organisations are attempting to measure the social and environmental impact of their content. This includes assessing how content influences behaviours, shifts viewpoints, or even drives action on critical issues such as climate change and diversity, equity, and inclusion.

The second report, Media Climate Pact Summary of Progress, provides a concise summary of the progress made by the six signatories of the Pact since its launch on 9th November 2020—the original start date of COP26. The Pact unites the media industry to promote climate-friendly behaviours while reducing emissions.

The Responsible Media Forum is a multi-client partnership run by SLR Consulting.